Why Measure Results?
Marketing goals and metrics are vital. They are the link between your:
- Business goals.
- Marketing activities & results.
- Marketing budget.
- Industry benchmarks to rate your results.
The goals you set, how you measure your results and how you rate against your competitors varies by industry and marketing channel.
Too many measurements can lead to ‘paralysis by analysis’ – you spend so much time analysing you become averse to making decisions. And you also have to consider how you will source accurate data to measure your marketing activities.
Brainbox Marketing can help you develop a set of marketing goals and metrics which are smart, attainable, relevant, timely and can be measured using systems and processes that are cost-effective to implement and maintain.
Marketing Measurement Services
Brainbox will work with your web developer to ensure Google Analytics is set up on each page of your website. We can set up marketing goals, monitor results and interpret results in plain English.
A Facebook pixel on your website will allow you to set up more targeted advertising campaigns on Facebook. Talk to us about how to set up and use a Facebook pixel and use it for targeted Facebook advertising.
Use analytics to find out which Google advertisements are generating the best results for your business. Optimise your Google Adwords spend by only investing in the ads that work.
Google Search Console
Google Search Console’s analytics allow you to optimise your content based on popular search terms. Brainbox Marketing can provide analysis and write web copy to optimise your organic search performance.
A customer relationship management (CRM) database is one of your most valuable marketing assets. Talk to Brainbox Marketing about how to create and use data to improve your marketing results.
Email Marketing Analytics
Use Brainbox Marketing to link email marketing campaigns to Google Analytics. We will help you to benchmark the performance of your email campaigns to previous campaigns and industry benchmarks.