Case Studies, Content Marketing

Website Content for PerformanceCentre

PerformanceCentre provides easy, accurate and smart cloud-based commission software. Their head office is in Melbourne, Australia. In early 2017, PerformanceCentre opened a new office in Los Angeles, to service their American customers.

Our Brief

Brainbox Marketing was briefed by the Marketing & Sales Operations Manager to provide content for website. The new website had to be live within two weeks before the USA office opened. Brainbox Marketing was engaged to:

Write home page content to support Google Adwords campaign and organic search (SEO).
Draft case studies by industry to provide evidence about PerformanceCentre’s capabilities.
Develop content for the three key product areas, identified by PerformanceCentre.

Outcome

Brainbox conducted research on the volume of traffic. We provided recommendations on the competitiveness of keywords and suggested alternatives where the competition was too high.
We drafted copy for the site incorporating the keywords. Only minimal edits were necessary, specifically to make it fit within the site structure.
The site was ready for the official launch of the USA office. The site has only recently been re-launched but is already converting leads for the sales team.