Website Content for PerformanceCentre

PerformanceCentre provides easy, accurate and smart cloud-based commission software.  Their head office is in Melbourne, Australia. In early 2017, PerformanceCentre opened a new office in Los Angeles, to service their American customers.

 

Our Brief

Brainbox Marketing was briefed by the Marketing & Sales Operations Manager to provide content for website.  The new website had to be live within two weeks before the USA office opened. Brainbox Marketing was engaged to:

  • Write home page content to support Google Adwords campaign and organic search (SEO).
  • Draft case studies by industry to provide evidence about PerformanceCentre’s capabilities.
  • Develop content for the three key product areas, identified by PerformanceCentre.

Outcome

  • Brainbox conducted research on the volume of traffic.  We provided recommendations on the competitiveness of keywords and suggested alternatives where the competition was too high.
  • We drafted copy for the site incorporating the keywords.  Only minimal edits were necessary, specifically to make it fit within the site structure.
  • The site was ready for the official launch of the USA office.  The site has only recently been re-launched but is already converting leads for the sales team.
Content Marketing Website Content