This case study shows how worked with Performance Leader to raise their profile in a professional way and let the ‘best kept secret’ out of the bag!
One of Performance Leader’s clients described them as “the best kept secret in the industry”! Through delivering insightful advice and quality software, Performance Leader has built a great reputation and relationships with its clients in Australia, the UK and the USA. But as the industry’s best kept secret, they recognised the need to raise their profile and open the door to new business opportunities.
The brief was to find a way to build the profile of Performance Leader in a professional way and let the ‘best kept secret’ out of the bag!
The first step was to meet with Performance Leader’s CEO, Ray D’Cruz. We learned that Ray had a background in learning and development, consulting and law. He was an authority on the nuances of partnership performance and reward, and how to build a high performance firm. A podcast seemed a great way to tell the Performance Leader story and showcase their deep sector expertise.
We worked with Performance Leader to:
The Performance Leaders podcast was launched in February 2019 via social media, email and on iTunes and Spotify to a niche audience of Performance Leader’s clients and community.
The launch email achieved a 60 percent open rate against an industry benchmark of 19 percent. This reflects the strong relationships Performance Leader has built with its clients and community.
The podcast has allowed Performance Leader to build its profile as an authority on partnership performance and how to build a high performing firm in the professional services sector.
Momentum is slowly gaining and Performance Leader is now starting to receive inbound inquiries from people who’ve listened to and enjoyed the podcast.
Brainbox Marketing has provided us with practical and intelligent support for our business development and marketing activity. Michelle is proactive and thoughtful; willing to challenge long-standing practices. The result of her work has been focussed, active and measured BD and marketing activity that has benefitted our company and contributed to sales.
Interested? Call us today for a coffee or chat.
0411 872 050 | hello@brainboxmarketing.com.au
