Branding

The look, feel and statements you make about your business can attract new customers or they can be a turn off. Your branding sends a message about what it will be like to do business with your company.  If you need to create a new brand or re-invent your existing identity, Brainbox Marketing can help.

Brand Analysis

Working in the business can make it difficult to analyse your own branding objectively. Brainbox Marketing will bring a professional process and fresh perspective to your brand. Our analysis includes:

  • Customers, leads and prospects.
  • Your business goals.
  • Visual brand.
  • Textual brand.
  • Audit of stores or offices.
  • Website.
  • Social media channels.
  • Advertising.
  • A review of your brand versus your competitors.

You will be presented with a set of recommendations on how to develop your branding at the completion of our analysis.

Analyse your branding

Brand Strategy

Brainbox Marketing’s brand strategy services help you to create a company or product brand that will appeal to your customers and prospects.

Our services include:

  • Brand research – customer surveys, competitor research, market and industry research, what names are available as a trading entity and web address.
  • Brand advice – selecting names that include key search terms relevant for your business, that are memorable and meaningful.
  • Brand evaluation – providing you with a set of objective criteria to assess your brand.
  • Practical assistance – making sure your preferred brand options are available as a trading entity and web address.

Brand Services

Most business owners are very excited to create their own unique brand. Once you have developed your brand strategy, Brainbox Marketing will help you turn your research and ideas into your own corporate or product identity.

brandinbg

Visual BrandingVisual Branding

Having the right look and feel to attract customers is important.   You would never greet a new customer in your pyjamas. Likewise your business must make a good first impression.

Brainbox Marketing can help you develop brand assets including:

  • Logo.
  • Colours.
  • Font.
  • Graphics.
  • Photography.

We work with a range of graphic designers who we collaborate with to bring your brand to life.

Textual BrandingTextual Branding

Most business owners think their brand is their logo but it is so much more. How you and your customers describe your business is a critical component of your brand identity.

Brainbox Marketing will help you craft interesting and authentic stories to tell about your brand that ring true with your customers.

Our services include:

  • Tagline development.
  • Elevator pitch.
  • Key messages.
  • Customer service scripts.
  • On-hold messages.
  • Automated email messages.

Video marketing is a great way to tell an engaging story about your brand. Here is an example of video we produced to communicate the scope of our client’s services.

 

Say Hello

Interested? Call us today for a coffee or a chat.

0411 872 050 | hello@brainboxmarketing.com.au